Law Firm Marketing and- Page 62 | LawJournalNewsletters.com

'Cause We Are Living in a Digital World …
As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.
October 01, 2018David McCann
Sales Speak: Grow Your Clients: MLF's Challenge
As you approach your clients during the upcoming holidays and new year, think creatively. This Q&A with Aon COO Audrey Rubin provides more than a dozen examples of ways to add value and build stronger relationships with our clients. The MLF team challenges you to undertake one or two of these in your next go-to-market strategies.
October 01, 2018Beth Cuzzone
Voice of the Client: Chief Client Service, Experience and Value Officers in Law Firms
Roles, Results & Roadblocks
An increasing number of the world's largest law firms are conducting business at such a scale that having a dedicated, full-time client service or experience officer adds significant value to the firms and their clients.
October 01, 2018Julie Savarino
Marketing Tech: How CMOs Can Use Retargeting to Attract New Business
Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.
October 01, 2018Larry Bodine
As You Are Taking Care of Business, Are you Taking Care of You?
The daily demands and vast portfolio responsibilities of a legal marketer are weighty and, in too many instances, never ending. The highly charged, rigorous, deadline-driven culture of “more is more” stands in drastic contrast to a well-balanced body-mind-spirit experience.
September 01, 2018Kimberly Rice and Damien Smith
When Intelligent Design Is Better Than Evolution
Strong Hands-on Leadership is Crucial in Today's Competitive Practice Environment
A financially and professionally successful law firm does not simply evolve. It must be built in an orderly and systematic manner. The values important to a firm have to be identified, defined, organized and centrally placed. The responsibility for achieving these goals must be keyed to an organizational factor. Whether this is a committee or an individual, ultimately someone must be responsible.
September 01, 2018Joel A. Rose
Cost Recovery in 2018: Predicting Winners and Losers
Back in March of this year, we predicted changes and trends the results of the 2018 Mattern Cost Recovery Survey would reveal. At that time, we got our…
September 01, 2018Rob Mattern
'Digital Dive:' How to Use Reverse SEO to Suppress Negative Content in Search Engines
Reverse SEO is part of a firm's online reputation management strategy that suppresses negative content such as bad service reviews in search engines so that potential clients and partner companies will have difficulty finding it.
September 01, 2018Marguerita Cheng
Law Firm Leadership: What is Legal Design Thinking?
While Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
September 01, 2018Mark Beese
What Is Legal Design Thinking?
Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
September 01, 2018Mark Beese