A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
May 01, 2018Carlos Arcos
Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
May 01, 2018Larry BodineGrowing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities.
May 01, 2018Joe Maguire and Anne MarcottyLaw Firms Should Double Down on Their Existing Clients By Focusing on Client Satisfaction and Retention Rates Rather Than Billable Hours and Origination Credits
New client acquisition can cost 15 times more than retaining an existing client, and yet most lawyers spend their limited and valuable time chasing new clients.
May 01, 2018Kathryn B. WhitakerPart One of a Two-Part Article
Attorneys are generally not great salespeople (caveat: some are great salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in how to speak about themselves and their work in a way that is appealing to clients.
April 01, 2018John BuchananIt's the budgeting and planning time of year. And, if the legal industry literature is anything to go by, strategies are in for law firms. A well-defined and well-communicated strategy provides a tangible way for law firms to identify their strengths and differentiators.
April 01, 2018Patricia EllardTo achieve your highest potential, to be more “actualized,” you must embrace your leadership style. What is your style? Are you an Achiever, Affirmer, or Asserter? Which of the Nine Attributes of Actualized Leaders do you need to focus on to improve your leadership?
April 01, 2018Anne CollierThe increasing competition in the legal industry highlights the importance of differentiation and adding value beyond the work product. Face-to-face interactions with clients are a critical component in differentiation because they provide the opportunity to understand better the nuances of clients' businesses, develop deeper relationships, and drive productive collaboration.
April 01, 2018Brook W. Redmond and Ali C. FerroDevelop content with a purpose in mind versus simply creating content for its own sake. Retweets and shares are fine, but they shouldn't be the end goal of a lawyer's effort. Instead, creating content should be about enabling the lawyer to feel comfortable and easily engage with clients.
April 01, 2018Mary Margaret Gorman and John HellermanAt its core, business development is about making authentic connections that grow into meaningful relationships. Rainmakers recognize that principle and apply an array of techniques to fuel their careers.
April 01, 2018Ari Kaplan
