Features
2018: What Last Year's Trends Can Mean for Big Law
With the new year upon us, law firms have just been through the typical year-end crush of collections, budgeting, compensation decisions and more. The authors recently took a look at 2017's hottest trends, and explored what we could expect from them in 2018.
Features
Professional Development: Marketing Plans for Partners
<b><i>Better Yet: 'Personal Strategic Plans'</i></b><p> If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.
Features
Marketing Tech: How to Attract New Business
Are your lawyers marketing more and receiving less in return? The solution is two-fold: they need to improve their in-person and online marketing.
Features
Media & Communications: Co-authored Articles in Industry Trade Publications
Trade publications deliver industry-specific news with tremendous value to their readers. Your firm's attorneys are poised to deliver powerful and actionable insights to these target audiences. These practical pointers in industry publications go directly to readers who eagerly await market-tested solutions.
Features
Five Ideas Lawyers Can Learn from the Military
<b><i>A Different Perspective </b></i> <p>Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.
Features
To Train or Not to Train: That Is the Question
How to determine whether a performance discrepancy is serious enough to warrant action, and how training solutions should then be explored.
Features
Teaching an Old Dog New Tricks: Business Process Management and Law Firms
Though traditionally considered laggards when adopting new technology, law firms have recently started to explore new tricks to fortify performance across their organizations. While this evolution is critical to a firm's survival, it's important that firm administrators understand that substantive improvements are only possible through multi-directional change.
Features
MAGA: Make Acronyms Great Again!
The author discusses how acronyms (and some initialisms) can help you become a better communicator.
Features
<b><i>Media & Communications:</i></b> In an Era of Crises And Controversies, How Ready Is Your Law Firm?
Although the current news cycle is a barrage of negative situations, the silver lining is that they offer law firms a wealth of teachable moments about the importance of preparing for and responding to a crisis situation.
Features
Five Ideas Lawyers Can Learn from the Military
<b><i>A Different Perspective for Marketers to Share</i></b><p>At West Point, the cadets are taught "Three Rules of Thumb" in deciding whether to take an action: Does this action deceive anyone or attempt to deceive anyone? Does it permit me an advantage to which I am not otherwise entitled? And, would I be satisfied with the outcome if I was on the receiving end of the action?
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