Features
Online Editorial Calendars Can Get You Published This Spring
Why online editorial calendars are crucial.
Features
Using Gamification to Drive Business Development Performance
How to use gamification for business development.
Features
Cybersecurity: Law Firms Are Coming Up Short
An ALM Survey Reports Disturbing Information
Features
Three Things Law Firms Should Consider When Using Website Metrics
<b><i>Google Analytics Can Prove a Useful Tool in Helping Firms Draw More Clients</b></i><br>Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today's legal market.
Features
Engaging Lawyers in a Profitable Speaking Initiative
The focus of this article is on the public speaking aspect of the content marketing initiative. It provides suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.
Features
Review Marketing Becomes Top Priority for 2017
For many CMOs, the top priority for 2017 will be review marketing. Many law firms are still coming to grips with the reality that client reviews about them are online everywhere. But now, a turning point has been reached so that they can no longer be ignored.
Features
<i>Sales Speak</i><br>Business Development Best Practices: Client Teams
All about Client Teams and how to make them work to your advantage.
Features
<font size="-1"><i>At the Intersection</i></font><br>Lawyers Are Ignoring A Vital Business Development Tool
When we teach and discuss Legal Project Management (LPM), we stress that the last of LPM's five basic steps, Post Project Review, not only is every bit as essential as the first four steps, it can be an extraordinarily powerful business development lever, as well.
Features
Optimizing Your Legal Career<br><i><font size="-1">The Role of Professional Recruiters</font></i>
Ongoing, active management of your legal career is essential. As such, every successful law firm partner should develop a long-term exclusive relationship with a top-notch, knowledgeable recruiter.
Features
Social Media Scene: How to Transform Your Rainmakers Into Social Media Rock Stars
How to transform your rainmakers into “social media rock stars.”
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