Consider advocating for your employees first before you ask them to advocate for you. Give your employees a reason to care.
August 01, 2018Spencer X. Smith
Future attorneys are seeking the right place to launch their careers; therefore, by promoting your firm's unique culture, you can more effectively attract and retain the best talent for your firm.
August 01, 2018Sharon Meit AbrahamsTop Tips for Public Relations Success in Law Firms
August 01, 2018Bethany (Early) ChieffalloDealing With a Job Loss
The chances are that many of us will either be terminated or laid off from at some point in our careers. It happens. How you deal with the loss of a job and get back on your feet as quickly as possible is what's important.
July 01, 2018Brenda L. ThompsonCollaborative cultures soar in profitability, talent acquisition and retention, client retention and client service.
July 01, 2018Silvia CoulterSometimes You Don't Know What You Don't Know
Over the last decade, the definition of competitive intelligence has evolved to be about all of the data and information I have access to that helps to isolate and leverage my firm's competitive advantage and close the deal on business development opportunities. The more data available to analyze, the better informed your decisions and strategies will be going forward.
July 01, 2018Jim JarrellThere were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.
July 01, 2018David McCannHow can law firms ensure social media compliance? What are the rules and restrictions to creating profiles, publishing content and communicating with prospects and clients? This article answers these questions and provides tips to help firms create a sound social media policy.
July 01, 2018Marguerita ChengPart Two of a Two-Part Article
In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
June 01, 2018John BuchananEven though law firms don't generally manage retail-type websites, they are far from immune to cyber threats. In fact, firms are prime targets for cyber criminals.
June 01, 2018Melanie Trudeau
