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Features

Emails Do Not End in Handshakes Image

Emails Do Not End in Handshakes

Allan Colman

The adage, “emails do not end in handshakes” has never been more true. Here's why.

Features

The Science and Magic of Content Marketing Image

The Science and Magic of Content Marketing

Adam Kosloff

The ins and outs of content marketing.

Features

Online Editorial Calendars Can Get You Published This Spring Image

Online Editorial Calendars Can Get You Published This Spring

Ari Kaplan

Why online editorial calendars are crucial.

Features

Using Gamification to Drive Business Development Performance Image

Using Gamification to Drive Business Development Performance

David Freeman

How to use gamification for business development.

Features

Cybersecurity: Law Firms Are Coming Up Short Image

Cybersecurity: Law Firms Are Coming Up Short

Ricci Dipshan

An ALM Survey Reports Disturbing Information

Features

Three Things Law Firms Should Consider When Using Website Metrics Image

Three Things Law Firms Should Consider When Using Website Metrics

Google Analytics Can Prove a Useful Tool in Helping Firms Draw More Clients

<b><i>Google Analytics Can Prove a Useful Tool in Helping Firms Draw More Clients</b></i><br>Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today's legal market.

Features

Engaging Lawyers in a Profitable Speaking Initiative Image

Engaging Lawyers in a Profitable Speaking Initiative

Cindy Sharp

The focus of this article is on the public speaking aspect of the content marketing initiative. It provides suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.

Features

Review Marketing Becomes Top Priority for 2017 Image

Review Marketing Becomes Top Priority for 2017

Larry Bodine

For many CMOs, the top priority for 2017 will be review marketing. Many law firms are still coming to grips with the reality that client reviews about them are online everywhere. But now, a turning point has been reached so that they can no longer be ignored.

Features

<i>Sales Speak</i><br>Business Development Best Practices: Client Teams Image

<i>Sales Speak</i><br>Business Development Best Practices: Client Teams

Bruce Alltop

All about Client Teams and how to make them work to your advantage.

Features

<font size="-1"><i>At the Intersection</i></font><br>Lawyers Are Ignoring A Vital Business Development Tool Image

<font size="-1"><i>At the Intersection</i></font><br>Lawyers Are Ignoring A Vital Business Development Tool

Pamela Woldow

When we teach and discuss Legal Project Management (LPM), we stress that the last of LPM's five basic steps, Post Project Review, not only is every bit as essential as the first four steps, it can be an extraordinarily powerful business development lever, as well.

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