Features

<b><i>Leadership:</i></b> Why Are So Many Law Firm Videos So Bad?
Here are a few of the issues faced by many of the current batch of bad law firm videos--and how to solve them.
Features

<b><i>Business Development:</i></b> Making a Bus Dev Coaching Program Stick
<b><I>Five EssentialTips</I></b><p>This article provides five tips to consider for an impactful, productive and successful business development coaching program for lawyers.
Features

<b><i>Marketing Tech:</i></b> The Evolution of the Legal Profession and Artificial Intelligence
Getting down to business with AI means answering some basic questions and offering some suggestions about the pros and cons of incorporating AI into our businesses, and the impact it will have on our work lives and the future of our legal professions.
Features

Don't Be United in Facing Your Next Crisis
Even if you follow the law and all the internal protocols your firm has in place, you may still find that clients and the public view your actions negatively. In situations where you believe you are in the right, the instinct is not to apologize. Here is how to correctly handle a high-profile PR crisis.
Features

<b><i>Media & Communication:</i></b> Getting Busy Lawyers to Market
When lawyers are "too busy with work" to spend their time marketing, that is usually when they are most worthwhile to market. When lawyers are without work and banging down your door for help, that is when they are the least marketable and most challenging.
Features

Five Easy Ways To Elevate Your Executive Presence
What do you think is the secret sauce that accounts for 26% of what it takes to get promoted, according to 4,000 leaders surveyed by The Center for Talent Innovation? Whether you work in a law firm, for the government or with a corporate legal office, to get promoted, win cases, make more money, or just be more successful, your Executive Presence matters.
Features

Employee Advocacy
Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it's word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
Features

<b><i>Voice of the Client:</i></b> Attention, Lawyers! Collaborate with Your Clients
A team of panelists brings the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.
Features

Get Your Attorneys To Write: Eleven Tips
One of the toughest aspects of content marketing is generating content on a reliable basis. The bad news is you cannot take attorneys out of the process completely because they are the subject matter experts. The good news is you can use various tactics to motivate and help them to produce good content.
Features

Lessons Learned from a Quarter Century in Legal Marketing
Words of wisdom for lawyers in all phrases of their careers.
Need Help?
- Prefer an IP authenticated environment? Request a transition or call 800-756-8993.
- Need other assistance? email Customer Service or call 1-877-256-2472.
MOST POPULAR STORIES
- Risks of “Baseball Arbitration” in Resolving Real Estate Disputes“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.Read More ›
- Private Equity Valuation: A Significant DecisionInsiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.Read More ›
- The DOJ's Corporate Enforcement Policy: One Year LaterThe DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.Read More ›
- Bankruptcy Sales: Finding a Diamond In the RoughThere is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.Read More ›
- Protecting Innovation in the Cyber World from Patent TrollsWith trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.Read More ›