A lawyer can utilize the platform of media outlets to share insights that will develop business by attracting the attention of potential clients and referral sources.
June 01, 2018Janet Falk
Growing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities. With greater clarity, you can be assertive in the pursuit of your financial objectives. With sustained focus on financial metrics, you stay in control of your book of business.
May 01, 2018Joe Macguire and Anne MarcottyDespite all the strategic planning CMOs may devote to individual attorney coaching and training, it is often not enough to support the lawyer client in connecting the dots of relationship building, reputation enhancing and contact management over the course of a career to make a remarkable difference.
May 01, 2018Kimberly RiceA good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
May 01, 2018Carlos ArcosVoice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
May 01, 2018Larry BodineGrowing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities.
May 01, 2018Joe Maguire and Anne MarcottyLaw Firms Should Double Down on Their Existing Clients By Focusing on Client Satisfaction and Retention Rates Rather Than Billable Hours and Origination Credits
New client acquisition can cost 15 times more than retaining an existing client, and yet most lawyers spend their limited and valuable time chasing new clients.
May 01, 2018Kathryn B. WhitakerPart One of a Two-Part Article
Attorneys are generally not great salespeople (caveat: some are great salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in how to speak about themselves and their work in a way that is appealing to clients.
April 01, 2018John BuchananIt's the budgeting and planning time of year. And, if the legal industry literature is anything to go by, strategies are in for law firms. A well-defined and well-communicated strategy provides a tangible way for law firms to identify their strengths and differentiators.
April 01, 2018Patricia EllardTo achieve your highest potential, to be more “actualized,” you must embrace your leadership style. What is your style? Are you an Achiever, Affirmer, or Asserter? Which of the Nine Attributes of Actualized Leaders do you need to focus on to improve your leadership?
April 01, 2018Anne Collier
