Features
James J. Stapleton
At best, it is difficult to budget for external legal fees. Needs are uncertain at the beginning of the year, and there is constant pressure to hire the best firm possible. Here are three suggestions to help you reduce your external legal spend.
Features
ssalkin
What Law Firms Need to Know Before Trusting AI Systems with Confidential Information
As artificial intelligence continues to revolutionize industries, the legal profession is no exception. Every authority agrees about the transformative impact AI is having on legal services. As law firms and corporate legal departments adopt AI technologies to streamline their practices, they must face the inevitable question: How secure are these AI systems?
Features
Meg Pritchard
Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.
Features
Melissa "Rogo" Rogozinski
How search is changing because of advanced AI systems, the complex algorithms that power them, the key SEO practices that still matter, and what these changes mean for B2B content marketing.
Features
Yuliya LaRoe
This article explores the complexities of coaching lawyers in business development, offering insights and strategies to unlock their full rainmaking potential.
Features
Colleen Corwell, Shannon Nolan
&
Nikolas Simonlacaj
The Securities and Exchange Commission (SEC) has underscored the critical importance of Marketing Rule compliance through a series of recent enforcement actions and risk alerts. This article delves into the challenges that investment advisers must navigate when marketing their services. It also explores how legal counsel and compliance consultants can effectively support their clients in adhering to both the explicit requirements and nuanced aspects of the Marketing Rule.
Features
Mary Obregon
While AI presents valuable opportunities, the excitement around it can sometimes overshadow the need for proper data management and interpretation. Here's a balanced look at how AI can be used to drive efficiency and growth within your firm, along with some key considerations.
Features
Patricia Nagy
The self-service buyer is a relatively new concept in B2B professional services. These buyers prefer to gather information, research, and make decisions independently before ever engaging with a service provider. This shift is revolutionary in an industry like legal services, where trust and personal relationships have traditionally driven business development.
Features
Meg Pritchard
The idea that lawyers and firms don't — or shouldn't — "sell" to clients and prospects remains widespread. It's time we change this perspective. It's neither practical nor sustainable in a legal services marketplace, where competition to keep clients and attract new ones is intense and the ability to stand out from the crowd is increasingly challenging for both lawyers and firms. It's also not what clients want or what serves them best in the long run.
Features
Brandi Pack
This article explores key insights from the past year, focusing on technological breakthroughs, market growth, regulatory developments, and adoption trends positioning generative AI for broader integration across the legal sector.
