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While our three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.
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Nearly one-quarter of in-house attorneys surveyed by Norton Rose Fulbright say their companies' ESG-related risk exposure increased in 2023, and 27% expect it to get worse in 2024.
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As we mark the close of the first full month of 2024 and you sheepishly think back to those idle business development resolutions, I challenge you to look back at your goals and identify tactics in utilizing your internal firm network and resources to propel your business development priorities forward.
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You can both work hard and market successfully just by investing a few minutes each day. So here are 15 things you can do in less than 20 minutes that can really pay off for you.
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News publications want to report verdicts and judgments the day they are handed down. Waiting to contact the media until after your case is decided means you've missed numerous opportunities to publicize your great work.
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Attorney retirement and succession planning are critical issues that are often overlooked at the management level of law firms. A key question arises: What should come first, retirement or succession planning? Although they go hand in hand, many firms avoid addressing both.
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On Nov. 10, 2023, Abry Partners, a leading North American middle market private equity firm, announced that it had acquired Chambers & Partners for $449 million from Inflexion, the UK private equity firm that purchased Chambers in 2018. What will this mean?
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It's a new year and as always, the prognosticators are prognosticating, and the forecasters are forecasting. And the predictions for 2024 are all over the place.
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Should your firm buy into a platform and capitalize on those efficiencies and integrations, or should you go "best of breed," seeking out the best solutions for each business problem your firm is trying to solve with technology and create integrations where needed? Here are some thoughts on the platform versus best of breed paths when it comes to experience management.
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As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It's time to think big.