Features

Beyond Se Habla Español: Insights Into Selling to the Expanding Hispanic Market
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
Features

Professional Development: Training the New Crop of Incoming Associates
Young lawyers do not learn to practice law in school. They are missing practical application of the law. This must be taught by senior lawyers. The following is a step-by-step guide for attorneys who finds themselves responsible for training new lawyers.
Features

Stakeholders: How to See Things from the Client's Perspective
Without hearing the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging and positioning, as well as delivery of work, product and service, operations, technology, staffing and so forth — in short, we potentially miss on everything.
Features

Voice of the Client: Stakeholders: How to Hear the Voices of the Clients and See Things from their Perspective
Without the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging, and positioning, as well as delivery of work, product and service, operations, technology, staffing, and so forth — in short, we potentially miss on everything.
Features

The Not-Doing List: Focusing Your Strategic Marketing Plan
Effective marketing and business development is all about getting your at-bats. A desire for a perfect solution oftentimes impedes our ability to participate in efforts that are good enough.
Features

Beyond Se Habla Español: Changing How Attorneys Market to the Growing Hispanic Population
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
Features

Business Development: Biz Dev on a Budget: The Reality for Small and Midsize Firms
If you're still stuck in "making a business case" for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it's not the end of the world just yet!
Features

Media & Communications: Getting Routine Law Firm News Published Still Delivers Value
Value can be derived from even the most-routine media placement of law firm news such as lateral and other attorney moves. With challenges and roadblocks going up almost daily to deter you from getting any news published by credible media sites, why in the world would you not take advantage of every conceivable opportunity to get your press releases and announcements published for free?
Features

Make Law Firm Culture Part of the Equation In a Potential Career Move
When you are looking to make a career move, be sure to learn about the potential employer's culture before you accept an offer. It is important to select not only a great place to work, but a place that is the right choice for you as an individual.
Features

Professional Development: Firm Culture: Part of the Equation In a Career Move
Law firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization's success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.
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