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Features
In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.
Features
A recent UK High Court ruling has provided lawyers everywhere with a stark reminder on the scope of privilege for electronic communications.
Features
As individuals, accountability helps propel us forward. It forces us to prioritize with intention and makes us enhance our efficiencies so that we can…
Features
We all know that business and business development will be different post-pandemic, and we are not sure how. This article discusses the trends that lawyers and firms should be tracking and how they should plan and execute when the future is murky.
Features
At the end of 2020, I had the opportunity to interview seven members of the ALM Media editorial staff. This is Part II of a series of questions.
Features
With GCs and other business leaders facing such incredible challenges, how do lawyers continue to manage clients' transactional, litigation, compliance and regulatory needs, among others, while simultaneously providing professional, and even personal, support?
Features
Instead of sharing my insights, experience and opinions as a 20-year vet in legal public relations, I went directly to the source – the ALM Media editorial staff. Here is what they had to say about the impact of COVID-19 on the industry as a whole and what they want and expect from law firms and PR pros in 2021.
Networking is not the business development panacea many would make it out to be. In fact, I think networking can do more harm than good. To make my point, here are 7 ways "connecting" is better than "networking."
Features
Is there an elegant and effective way to use the power of online media to nurture your potential clients? Yes, and here's a process to follow for each of the steps of that journey:
Features
Clients want better answers than "we are a fabulous, client centered team." They want to know what you are doing for real and how working with you will actually help them. Process improvement and project management are incredibly effective for this purpose.