Features

Drumming Up Business While Trumpeting Your News
An Integrated Strategy Despite the current uncertainty, though, developing solid plans with accountability, results and measurement can be done. Preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music.
Features

Communicating During the COVID-19 Crisis
The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement. One area that has been especially hit hard is the communications function.
Features

COVID-19 and Benefit Planning
The COVID 19/Pandemic/Shutdown has caused turmoil and upended benefit planning.
Features

Redefining Law Firm Financial Management In An Era of Unprecedented Economic Uncertainty
The pandemic has forced law firms to reevaluate their expenses, refine their budgets, and review their overall operations to adapt to an environment of perpetual uncertainty. To understand their approach, options, and considerations, LSQ engaged Ari Kaplan Advisors to benchmark a range of metrics and perspectives from leaders at an array of organizations.
Features

Make Your Marketing Purr
Lessons from Our Pets During a Pandemic Our furry companions have used this time of "forced togetherness" to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
Features

Lean In to Business Development with Video
Chief Marketing Officers need to lean in to video now with the decline in face-to-face meetings, mano-a-mano networking at events and speeches before in-person audiences, thanks to the pandemic.
Features

Undercutting the Cost of Underperforming Attorneys Is Your Responsibility
As a firm leader it is your fiscal responsibility to address underperforming attorneys. With COVID-19, are your underperformers flying under the radar? The cost to a firm is not only to the bottom line, but to your reputation as a leader.
Features

Create a Community To Connect and Empower
I encourage you to cultivate your own community as a means of connecting and empowering your peers. Here are a few ideas to help you launch and maintain a program.
Features

COVID-19 and Working Remotely: Embracing the Changes and the Challenges in a Pandemic
The idea of working together while apart has prompted many law firms to reevaluate and analyze their strategies for operating safely, securely and efficiently. In this roundtable discussion these experts share their experience and insight on driving productivity and engagement during these uncertain times.
Features

How to Make Paid Digital Effective for Post-COVID-19 Law Firm Marketing
After spending the last six to eight weeks in COVID-crisis mode, most firms are now eyeing a move toward business recovery. This means that it is also now time for law firms to reevaluate their marketing strategies to ensure they are aligned to support business goals in this new climate. One overlooked area that law firms should consider adding to their marketing arsenal is digital paid media.
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