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The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies Image

The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies

Yuliya LaRoe

Practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.

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Why Brand Awareness Matters Image

Why Brand Awareness Matters

Nicolle Martin

Building brand awareness takes time, effort and consistency. You won't see immediate results, and that can be disheartening. But there's a silver lining: every interaction, every engagement, every mention contributes to your brand awareness.

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Unlocking Your Lawyers' Rainmaking Potential Image

Unlocking Your Lawyers' Rainmaking Potential

Yuliya LaRoe

With law firms continuing to face heightened market and industry pressures, business development is essential for both law firm growth and individual lawyer success. However, coaching lawyers to become effective rainmakers presents unique challenges.

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Authentic Communications Increase Success for Value-Driven Clients Image

Authentic Communications Increase Success for Value-Driven Clients

Leander Dolphin & Kent Nevins

In an era of rapid change and increasing client expectations, fostering authentic relationships and prioritizing effective communication are essential for sustainable growth.

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The State of Cost Recovery In a Hybrid Environment Image

The State of Cost Recovery In a Hybrid Environment

Rob Mattern

Law firm operations are different now. Obviously, the biggest impact of COVID has been the inception and continuation of the hybrid work environment. This has been a kick in the pants for law firms to migrate to a digital working environment

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Three Ways to Reduce Your External Legal Spend Image

Three Ways to Reduce Your External Legal Spend

James J. Stapleton

At best, it is difficult to budget for external legal fees. Needs are uncertain at the beginning of the year, and there is constant pressure to hire the best firm possible. Here are three suggestions to help you reduce your external legal spend.

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How Secure Is Your Firm's AI System? Image

How Secure Is Your Firm's AI System?

ssalkin

What Law Firms Need to Know Before Trusting AI Systems with Confidential Information As artificial intelligence continues to revolutionize industries, the legal profession is no exception. Every authority agrees about the transformative impact AI is having on legal services. As law firms and corporate legal departments adopt AI technologies to streamline their practices, they must face the inevitable question: How secure are these AI systems?

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Developing Client Personas Can Help Maximize Marketing and Business Development Image

Developing Client Personas Can Help Maximize Marketing and Business Development

Meg Pritchard

Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.

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Is SEO Dead? How AI Is Changing Search Image

Is SEO Dead? How AI Is Changing Search

Melissa "Rogo" Rogozinski

How search is changing because of advanced AI systems, the complex algorithms that power them, the key SEO practices that still matter, and what these changes mean for B2B content marketing.

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Unlocking Your Lawyers' Rainmaking Potential: A Coaching Guide  Image

Unlocking Your Lawyers' Rainmaking Potential: A Coaching Guide 

Yuliya LaRoe

This article explores the complexities of coaching lawyers in business development, offering insights and strategies to unlock their full rainmaking potential.

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