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Features

Law Firm Leadership Isn't a Role, It's a Mindset Image

Law Firm Leadership Isn't a Role, It's a Mindset

Michael A. Gerstenzang & Hy Pomerance

When a law firm does not subscribe to a traditional corporate structure At most companies, the leadership structure is typically clear and hierarchical. But what does leadership look like at a law firm when a traditional corporate structure doesn't apply?

Features

10 Common Misconceptions Lawyers Have About Media Relations Image

10 Common Misconceptions Lawyers Have About Media Relations

Randy Labuzinski

Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots. Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all we can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of our law firm clients.

Features

When Being a Star Rainmaker is Not Enough: Why EQ Leads to Even Better Business Results Image

When Being a Star Rainmaker is Not Enough: Why EQ Leads to Even Better Business Results

Marla Grant & Yuliya LaRoe

Why EQ Leads to Even Better Business Results It is not uncommon for law firms to face negative business outcomes caused by the behavior of a star rainmaker who is unaware of the impact that they have on others. And that's what emotional intelligence (EQ) is about and why it's so important to lead to better business results. What can law firms do to help their star partners increase their emotional intelligence to avoid potentially disastrous business outcomes for themselves and their firms?

Features

The 5-Step Path to Meeting Your Firm's Marketing Goals Image

The 5-Step Path to Meeting Your Firm's Marketing Goals

Jennifer S. Bankston

Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm's strategy.

Features

Maximize the Impact of Firm Sponsorships with Social Media Image

Maximize the Impact of Firm Sponsorships with Social Media

Spencer X Smith

Pro bono work on an individual level is often not publicized, but the work you do in the community as a firm should be. Here's how to ensure both you and the charities, nonprofits, etc. you're supporting gain the maximum amount of exposure and awareness for their causes.

Features

15 Free Things to Do for Clients That Will Make Them Love You More Image

15 Free Things to Do for Clients That Will Make Them Love You More

Stacy West Clark

There is a huge bonus to doing free things for clients at their place of business: You can bring as many lawyers from your firm with you as you like.

Features

Leadership for the Strong Image

Leadership for the Strong

Silvia Coulter

There are a few things about being an effective leader that books and professors don't seem to directly address. Here are some tips to help partners who lead operational teams, offices, practices, departments, or the firm itself, to implement for leadership impact.

Features

When Being a Star Rainmaker Is Not Enough Image

When Being a Star Rainmaker Is Not Enough

Marla Grant & Yuliya LaRoe

Why EQ Leads to Even Better Business Results It is not uncommon for law firms to face negative business outcomes caused by the behavior of a star rainmaker who is unaware of the impact that they have on others. And that's what emotional intelligence (EQ) is about and why it's so important to lead to better business results. What can law firms do to help their star partners increase their emotional intelligence to avoid potentially disastrous business outcomes for themselves and their firms?

Features

Don't Be Content with No Content Strategy: A Law Firm Content Strategy Primer Image

Don't Be Content with No Content Strategy: A Law Firm Content Strategy Primer

John J. Buchanan

While it's great to create a ton of content, without any kind of plan or guide, your content (and messaging) is all over the map. In order for your content to have real impact and to effectively support your firm's business development goals and objectives, you need to have a "content strategy."

Features

Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts Image

Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts

Mike Mellor

Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.

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