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Professional Development: Adding Value with a Client Visit Initiative
The increasing competition in the legal industry highlights the importance of differentiation and adding value beyond the work product. Face-to-face interactions with clients are a critical component in differentiation because they provide the opportunity to understand better the nuances of clients' businesses, develop deeper relationships, and drive productive collaboration.
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Marketing Tech: Finding a Few More Minutes for Marketing and Business Development
Years ago, when trying to improve some of my snacking habits, I stopped buying cookies, candy and savory chips. Magically (and perhaps obviously), I quickly found that I ate less junk food. In effort to find a few more minutes a day for marketing, I recently applied this same basic, but effective, technique to my time management and the results have been just as immediate.
Features

Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry
Last year, the FTC released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising. The advertising in question involves the collection of data from a particular computer or device regarding a user's Internet-viewing behavior over time and across non-affiliate websites. Cross-device tracking is the logical next step for this technology.
Features

<i>Leadership:</i> No Immunity: Sexual Harassment & the Legal Industry
For members of a conservative industry that — literally — wrote the rulebook on sexual harassment, law firms need to be ready for a day of reckoning that seems inescapable (and may have already happened by the time this article is published).
Features

<i>Sales Speak:</i> Zombies, Stampeding Horses and the King of Prussia
<i><b>Business Development Leadership</i></b><p><i><b>Part One of a Two-Part Article</i></b><p>If you were hoping I would define leadership for you, I can't. What we will address includes zombies, stampeding horses, a former King of Prussia and how they fit in with the six primary elements of exceptional leadership.
Features

Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry
Last year, the Federal Trade Commission (FTC) released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising. The advertising in question involves the collection of data from a particular computer or device regarding a user's Internet-viewing behavior over time and across non-affiliate websites. Ostensibly, this technology obtains user preferences or interests. Cross-device tracking is the logical next step for this technology.
Features

Some Law Firm Leaders See Rosy 2018 Ahead
When it comes to law firm business, not everyone is depressed about the slow growth that plagued many firms in 2017, and that's predicted to persist into the new year. Or at least they won't admit it.
Features

How to Build a Business Development Culture
Law firms face all kinds of problems when they try to cultivate a business development culture. The guiding principle for overcoming these obstacles is to find strategies that lawyers can get excited about. People are more willing to be engaged in projects that are interesting and exciting. Here are ten tips for building a business development culture.
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Professional Development: The Quest for Work-Life Balance
<b><i>Designing Your Week</b></i><p>More than ever before, law firms are recognizing the importance of work-life balance for their employees, offering benefits such as flexible work schedules and working remotely. The acknowledgement itself is important, but unfortunately, it does not guarantee the balance we hope to achieve, especially for younger marketing and business development professionals looking to advance in their careers.
Features

Marketing Tech: SEO: Will It Actually Work for Your Firm?
Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO really is, and if it will help with your business development activities.
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