Players On the Move
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Read More › Features
Is Anyone Reading Your Content?
Edie Reinhardt
<b><I>How to Make Sure They Do</I></b><p>Giving clients and prospects valuable information is a proven way to market, but to be effective it must be the right kind of content, both in terms of style and substance. It also needs to be marketed with your end goals in mind.
Features
<b><I>Competitive Intelligence:</I></b> Smart Plans: Integrating Analysis and CI into Annual Business Planning
Marcie Borgal Shunk
Consider a smarter, more perceptive approach to business planning for 2018: one infused with data and focused not on what has been done before, but on what can be done in light of all available information.
Features
Client Feedback and Recent GC Panel Insight
Bruce Alltop
Discussion of a survey that highlights what the client is really thinking, and how law firms can effectively respond.
Features
Diversity As a Differentiator in the Legal Profession
John J. Buchanan
One aspect of law firms that is becoming increasingly of interest to clients — and an area that might offer opportunities for differentiation — is law firm commitment to increasing and sustaining diversity.
Features
<b><I>Leadership:</I></b> Linking Law Firm Leadership with Revenue Generation
Allan Colman
What is missing in driving revenue growth at law firms is accelerating leadership. It is one of 12 exceptional management practices that firms should focus on, including branding, building client value, strategy, team building, and so forth.
Features
Communication and Why It Matters
Bianca Moreiras
The art of speaking, understanding, asking and developing dialogue has been eliminated in this fast-paced, quick-reply, "do it now" universe we now live in. Sure, we can communicate around the world in seconds, and conduct business at extraordinary speed; however we have lost the "human" elements of conversation. And it matters!
Features
<b><I>Marketing Tech:</I></b> Qualities That Clients Want
Ari Kaplan
<b><I>How to Leverage Technology to Showcase Them</I></b><p>From following up more effectively to communicating with greater frequency, the elements of distinction are well known, but often poorly executed. Those who embrace them, even imperfectly, are likely to rise above their peers.
Features
<b><I>Media & Communications:</I></b> Keeping Ethics Top of Mind for Legal PR Pros
Randy Labuzinski
Professionals and watchdogs from all walks of life are thinking, talking, writing and counseling about ethical practices in various industries. Public relations and marketing professionals, too, must always consider ethics in the context of how they advise law firms and attorneys on making sound decisions about the messages and content they disseminate to the public.
Features
Diversity As a Differentiator in the Legal Profession
John J. Buchanan
One aspect of law firms that is becoming increasingly of interest to clients — and an area that might offer opportunities for differentiation — is law firm commitment to increasing and sustaining diversity.
Features
Standing at the Crossroads of Legal Innovation
Teresa J. Walker
The law firm business model of the past is under attack. Slowly, private legal is responding with things like developing knowledge management systems, establishing jobs for data analysts who can establish pricing of services and beginning to look at ways to outline workflows and processes. Unfortunately, corporate clients are impatient and are beginning to push harder for improved efficiency and increased speed of service delivery.
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