Players On the Move
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Read More › Features
<b><i>Media & Communication:</i></b> Getting Busy Lawyers to Market
John Hellerman
When lawyers are "too busy with work" to spend their time marketing, that is usually when they are most worthwhile to market. When lawyers are without work and banging down your door for help, that is when they are the least marketable and most challenging.
Features
Five Easy Ways To Elevate Your Executive Presence
Linda Hardenstein
What do you think is the secret sauce that accounts for 26% of what it takes to get promoted, according to 4,000 leaders surveyed by The Center for Talent Innovation? Whether you work in a law firm, for the government or with a corporate legal office, to get promoted, win cases, make more money, or just be more successful, your Executive Presence matters.
Features
Employee Advocacy
Stephan Hovnanian
Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it's word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
Features
<b><i>Voice of the Client:</i></b> Attention, Lawyers! Collaborate with Your Clients
Beth Marie Cuzzone
&
Kelly Harbour
A team of panelists brings the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.
Features
Get Your Attorneys To Write: Eleven Tips
Edie Reinhardt
One of the toughest aspects of content marketing is generating content on a reliable basis. The bad news is you cannot take attorneys out of the process completely because they are the subject matter experts. The good news is you can use various tactics to motivate and help them to produce good content.
Features
Lessons Learned from a Quarter Century in Legal Marketing
Kimberly Rice
Words of wisdom for lawyers in all phrases of their careers.
Features
Emails Do Not End in Handshakes
Allan Colman
The adage, “emails do not end in handshakes” has never been more true. Here's why.
Features
The Science and Magic of Content Marketing
Adam Kosloff
The ins and outs of content marketing.
Features
Online Editorial Calendars Can Get You Published This Spring
Ari Kaplan
Why online editorial calendars are crucial.
Features
Using Gamification to Drive Business Development Performance
David Freeman
How to use gamification for business development.
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