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Small-Firm Marketing
April 02, 2015
In a market flooded with newly minted attorneys, spreading the word about your services can feel like an empty pursuit. Attorneys just don't have the time or marketing expertise to experiment with new tactics, so they settle for traditional channels like TV commercials.
In the Courts
April 02, 2015
Analysis of recent key rulings.
e-Discovery
April 02, 2015
In recent years, the need to treat e-discovery as a repeatable, streamlined process has been well-evidenced by a series of U.S. court opinions citing a wide range of e-discovery failures, including those related to preservation of electronically stored information (ESI), document productions and identification of potential custodians.
<b><i>Voice of the Client:</i></b> Trusted Adviser?
April 02, 2015
What is a Trusted Adviser and how do you become one, thereby deepening and strengthening a relationship? The authors explains.
Workplace Bullying Laws and Litigation
April 02, 2015
In recent years, there has been growing awareness about the serious and sometimes tragic effects of bullying. It is a serious concern on social media, in schools, and at work. While no state, or the federal government, has adopted laws explicitly outlawing bullying in the private sector, employers are well advised to proactively take steps to prevent workplace bullying.
Social Media and Hiring Concerns
April 02, 2015
Less than a decade ago, employers large and small would typically evaluate and hire potential employees on the basis of some fairly standard assessment tools: job applications and/or resumes; in-person interviews; personal and professional references; and transcripts or test scores.
The New Attorney General and You
April 02, 2015
Loretta Lynch, formerly United States Attorney for the Eastern District of New York, likely will be the newly confirmed Attorney General of the United States by the time you read this. As spectacle, a changing of the guard is always worthy of note. But for others who are embroiled in or worried about investigations, the change may matter a great deal.
<b><i>Practice Tip:</b></i> Health Savings Accounts As Assets in a Divorce
April 02, 2015
As health care options continue to evolve, there has been a proliferation of high-deductible plans with the most popular being a health savings accounts (HSA). This plan takes advantage of the unique tax rules created by the IRS to maximize pre-tax contributions and appreciation on investments made within the account.
The Demise of the Four-Year Rule?
April 02, 2015
In <I>Conason v. Megan Holding, LLC,</I> the Court of Appeals affirmed a rent overcharge determination when the first overcharge alleged occurred more than four years before tenant's assertion of the overcharge complaint, affording tenant a remedy against an unscrupulous landlord despite the language of CPLR 213-a.
Content Marketing
April 02, 2015
According to a recent survey, 80% of law firm CMOs believe content marketing is an important marketing and business development strategy and 84% expect to increase the amount of content they are producing. With so much emphasis on content marketing, what can firms do to help make their initiatives as successful as possible?

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