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Culture of Collaboration
In my last column in July, we looked at the critical importance of finding actionable insights within firms. How you as a legal marketer get to these insights can be challenging, tasked with gleaning timely business intelligence and spotting trends in an ocean of sources teeming with content.
Information inundation can consume departments and overwhelm firm stakeholders. The speed and quantity of information filtered through firms' news aggregation tools and Intranet publications has led to a clogging of inboxes, cross-sharing of information and overlapping of resources. Relevancy and valuable insights can easily become lost in a sea of alerts, article feeds and competing agendas.
As dizzying amounts of resources and the need for the timeliest insights grow, the conduit and collaboration between business development and an organization's information management department, especially, becomes more critical than ever.
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