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Review Marketing Becomes Top Priority for 2017

By Larry Bodine
February 01, 2017

In a recent episode of “Black Mirror,” now streaming on Netflix, a woman needs a higher rating on her profile to get a better apartment. In every daily interaction, people rate her and she rates them back with her cell phone. She has a 4.2 rating, but needs a coveted 4.5 rating from premium users. A bright smile in an elevator wins her points on her online profile. However, an outburst of anger leads to a low rating and she's kicked out of a wedding and jailed.

Doesn't this spooky story ring true in real life today?

We can all thank Amazon.com for changing the way that Americans make decisions. It pioneered easy online reviews of products, services, delivery and customer service. Clients today are presented with heart, star, thumbs up, and number ratings on nearly everything.

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