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At the beginning of every year, in addition to making a series of New Year's resolutions that I know I will not keep, I post updated editorial calendars for over 40 publications to my website. I do this to provide visitors with a resource that is not readily available in other places. I find that by simply reviewing them, I develop article ideas in diverse markets and during different seasons. The process actually helps me create my own content schedule and reminds me to include members of my network for profiles, interviews, or brainstorming sessions.
Most of all, engaging in this exercise helps to me to consistently build momentum. One year, I made the mistake of not reviewing my calendars early enough and missed the opportunity to propose articles to many of the publications in which I would like to see my work featured. After all, more than developing a strong idea, crafting a strong pitch, identifying an appropriate home for your content, it is critical to time your approach so that it is most relevant when received.
The secret is often following the deadlines set forth in an editorial calendar, which briefly highlight the coverage a magazine, newspaper, or website, among others, will give to a particular subject over the course of an entire year. From Credit Union Magazine to Software Development Times, there is a broad range of calendars to suit the interest of any legal professional.
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