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Using Gamification to Drive Business Development Performance

By David Freeman
March 02, 2017

It's time for “that” meeting again. Yes, the one where the Managing Partner, Executive Committee, and other top leaders complain about weak rainmaking efforts from a big chunk of the firm. You've provided training, offered significant marketing support services, invested in technology, and have even adjusted compensation, so why hasn't the needle moved? What are we missing?

One answer may be found in research conducted by the Gallup organization. According to its surveys of millions of workers, the single most important determinant for improving performance is the engagement of the workforce. That means that while you, as leaders, may care about achieving revenue growth goals, most of your lawyers may not. Let's get real … we're dealing with very busy, highly paid people. Why should they want to do more?

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