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Get Your Attorneys To Write: Eleven Tips
Do you find it difficult to encourage or coerce attorneys to write articles and blog posts? One of the toughest aspects of content marketing is generating content on a reliable basis. The bad news is you cannot take attorneys out of the process completely because they are the subject matter experts. The good news is you can use various tactics to motivate and help them to produce good content.
1. Start with a Good Example. Is there someone in the firm who is interested in being your champion? Start with that person and explain to everyone all the ways his/her content is going to be distributed and promoted by the firm. Then make sure you showcase the results. How many people was it marketed to? Is the content being viewed and shared? Are other sites linking to the content? Has the person or the firm heard from clients, prospects or the media? Are there improvements in search rankings and web traffic? Ideally, your champion will also become an influencer within the firm to help encourage others to participate.
2. Promote the Internal Benefits. It's great to be acknowledged by clients and prospects for your work, but praise and recognition within the firm is important, too. Ensure that articles, speeches and other efforts are recognized by everyone internally. Even if there isn't a tangible reward attached to writing, the internal exposure might be especially valued by those seeking raises, partnerships or other benefits.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.