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Lessons Learned from a Quarter Century in Legal Marketing
Having stepped away from 18 years as an in-house legal marketing professional in three regional law firms and forming the legal advisory firm KLA Marketing Associates in 2008, I've worked with hundreds of lawyers in scores of legal practices across the U.S. What I've witnessed and learned bears sharing with the legal community at large, for the benefit of “lessons learned.”
1. Law school does not prepare you for private practice, or much else. Over my 25 years of coaching, advising and working with lawyers, I have made a habit of asking lawyer clients, “On Day One of your private practice, what did you feel prepared to do?” Without exception, the response has always been, “nothing,” or “not much.”
Lesson: Recognize that, as in most areas of higher education, much of your academic training provides plenty of theoretical analysis and little practical information and experience. Understanding this will propel you to seek out practical guidance on how to successfully launch and grow your new legal practice, and how to engage in appropriate business development and marketing tactics, such as getting and staying connected with your law school classmates on Day One. Doing so provides critical relationship-building opportunities throughout the course of your legal career.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
The Benefits of Blockchain for e-Discovery and Data Preservation
As businesses across various industries increasingly adopt blockchain, it will become a critical source of discoverable electronically stored information. The potential benefits of blockchain for e-discovery and data preservation are substantial, making it an area of growing interest and importance.