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<b><i>Leadership:</i></b> Why Are So Many Law Firm Videos So Bad?
I have heard it said many times that one of lawyers' foibles is their love of “shiny new toys” At the moment, it looks like video is the “shiny new toy” — everybody is trying it and everybody wants to use it — but few are doing it successfully. One might ask, why then are too many law firm videos so bad? Here are a few of the issues faced by many of the current batch of bad law firm videos.
Talking Heads
Many law firm videos feature either one attorney (or maybe two) discussing a legal issue. (Yawn, yawn. Bore, bore.) No one wants to watch five minutes (or even two minutes …) of someone droning on about a dry legal subject. Instead of just talking into the camera, think about the best presentation you ever heard. The speaker probably had some (not a ton of) great slides that illustrated the point she was trying to make. Consider interspersing your comments with visuals (like slides) or imagery of some kind. Also, consider other visual ways you can communicate your message.
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