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Gain Without Pain: How to Maximize Marketing Vendor Relationships
Challenging. Frustrating. Aggravating. These are just some of the words I have heard colleagues use to describe the experience of working with marketing vendors. While the idiom “no pain, no gain” might have a rightful place in the world of competitive athletics, its application in the business world, including law firms, should certainly be the exception rather than the rule.
For purposes of this article, a marketing vendor (also referred to as a consultant, freelancer, agency or service provider) is an experienced professional or entity retained by a firm on an outsourced basis to develop, execute and/or evaluate specific plans, strategies and/or actionable tasks, either as a one-time project or as part of an ongoing arrangement.
I have worked with many marketing vendors across diverse industries. Results ranged from exceptional to mediocre to awful. I also operated my own consulting business. This broad experience provided me with a unique understanding of the dynamics of the client-vendor relationship and a deep appreciation for the factors that drive success for each party.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.