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<b><I>Marketing Tech</I></b>: Using LinkedIn As a Powerful Business Development Tool
In a $26.2 billion deal, Microsoft acquired LinkedIn at the close of 2016. The price tag indicates the high level of investor confidence in the platform's value and the potential to monetize its 500 million registered user base. Already, LinkedIn rolled out a makeover to its desktop version in the first quarter of 2017, greatly improving the look and feel of the platform. New advanced search features and an added “My Network” area are welcome improvements as well.
In the future, we can expect deeper integrations with Microsoft products, including Outlook, Windows, Office, Skype and Sharepoint, making the social network all the more vital to our professional lives.
Since the digital revolution began, social media sites have come and gone. (Remember SixDegrees.com, Friendster or MySpace?) While these platforms eventually ended up in the social media graveyard, LinkedIn's resilience and adaptability has allowed it to emerge as the business networking site. Now, after struggling with a less-than-user-friendly interface that frustrated users for over a decade, LinkedIn has finally grown up and stands as the preeminent social network for professionals.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?