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<b><I>Media & Communications:</I></b> Keeping Ethics Top of Mind for Legal PR Pros
Very recently, I worked with attorneys writing articles about ethics topics for a national business publication and a trade journal for construction industry professionals. One of those lawyers, Robert Zafft of Greensfelder, Hemker & Gale, a teacher of business ethics at Washington University in St. Louis, also writes the “EthicsTalk” column published by the American City Business Journals.
Giving credence to the high alert for ethics issues, Zafft points out in one of his articles that nearly 80% of business schools require an ethics-related course and, according to Google Trends, interest in “business ethics” over the last three years has consistently ranged between 50% and 100% of peak search.
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