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<b><I>Competitive Intelligence:</I></b> Smart Plans: Integrating Analysis and CI into Annual Business Planning
It's that time of year again. Firm leadership is simultaneously focused on minding this year's financial performance while looking ahead to gauge prospects for 2018. Initial budget planning is underway, alongside efforts to establish goals and objectives for the next 12 months.
Among the common mandates for 2018 are the now-familiar refrains of “top-line growth,” “profitable growth” and “innovation.” Firm objectives have shifted, yet approaches to annual planning show little signs of change.
Unfortunately, at most firms, the planning process has become more an exercise in checking the boxes and filling in the blanks than one in energizing action. Introducing a new approach to planning can help to identify untapped opportunities and revitalize stagnant business development efforts.
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