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<b><I>Media & Communications:</I></b> How Being a Benefit Corporation or B Corp May Help Land the Right Clients
Your law firm's choice of entity is not usually a client magnet. Clients generally don't choose your firm because you incorporated as a professional corporation or a limited liability partnership. With the advent of the benefit corporation and B Corp, however, how you have organized your law firm suddenly matters, especially to the right clients.
This article explores whether or not it makes sense to organize your law firm as a professional benefit corporation and/or B Corp to help you attract the growing number of clients seeking a law firm aligned with their social and environmental values. These clients include impact investors, devotees of sustainability practices, those committed to social responsibility, and entrepreneurs creating businesses that have meaningful purposes in addition to generating revenue.
These new alternatives will only be appropriate for your law firm, however, if having a positive impact on society and the environment is truly important to your lawyers. Impact is the new measure of business success. Your law firm may have a bigger impact and attract more values-aligned clients by expressing the commitment inherent in the professional benefit corporation and B Corp to create a positive impact on society and the environment.
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