Engaging Lawyers in a Follow-Up Initiative: A Case Study

A look at a recent group coaching initiative at a major law firm. Having had success with group coaching in the past, the CMO established a six-month pilot program and chose eight attorneys to participate. Here's what happened.

8 minute read November 02, 2017 at 12:05 AM
By
Cindy Sharp
Engaging Lawyers in a Follow-Up Initiative: A Case Study

Logan Patterson, a seasoned legal marketer with 20 years of experience in the field, was recently hired as CMO of a medium-size law firm.

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