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Video Marketing Will Soon Be Essential
As marketing executives, we know our firms ought to be doing video marketing. We've heard over and over that video marketing can enhance SEO, that Google loves videos because they own YouTube, and Google and YouTube are the two most visited websites. We also understand that video allows us to connect with audiences in ways that the written word never will.
If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country's largest firms still have no online video presence. It's time to take advantage of this increasingly essential marketing tool.
The Facts
While other types of consumer-driven businesses have jumped into YouTube with both feet, the legal industry has been slow to adapt. Of the AmLaw 100 firms, 69 have YouTube channels, and most of those firms have only dipped their toes in the water. (As of January, only 31 of those firms have 50 or more videos on their channels.) But their videos do get seen: the average number of channel subscribers among the AmLaw 100 is 109 and a handful have over 400 subscribers each. That's subscribers, people who want to show their support for the firm or proactively be informed of new videos posted. That doesn't include all of the non-subscriber traffic and impressions.
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