Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Showcasing Attorney Expertise: Guidance for Law Firms
Many attorneys already share intellectual capital by writing articles or delivering presentations with the hope of attracting additional business. However, most individuals, and even firms, have not developed a cohesive plan to ensure maximum exposure.
Marketing the Law Firm has previously published my articles relating to creation and implementation of successful content marketing programs. If interested, check out Thought Leadership Initiative: A Road Map for Law Firms, in the March 2016 issue of MLF and Engaging Lawyers in a Profitable Speaking Initiative in the March 2017 issue.
Firm-Sponsored Educational Events
Indeed, speaking at programs offered by bar associations and trade groups helps attorneys build a robust professional brand and develop relationships. However, firm-sponsored seminars or workshops can have an even greater impact. The firm controls the message, targets the audience and can schedule multiple sessions over the course of a year.
In this article, I dig a little deeper into the arena of self-sponsored educational programs and events. Consider whether any of the following approaches should be included this year as a component of your law firm's marketing plan.
Educational Seminars for Clients, Professionals and Friends of the Firm
By way of background, I built and sold my interest (after close to 30 years in practice) in a boutique estates and elder law firm and have personally tried almost every technique that I recommend to my law firm clients, including those outlined below.
Client Appreciation Seminars
Each quarter, my marketing assistant invited all estate planning clients to a two-hour evening seminar held at a local conference center. Clients were encouraged to bring their friends and relatives, as long as they pre-registered. We served only coffee, tea, water and dessert as our focus was on the program. The schedule was naturally pre-planned a year in advance and was treated as a series. For example, I offered an annual session specifically geared toward executors and invited the clients to bring designated fiduciaries to the session. We normally attracted approximately 40 guests per quarter, which allowed us to continue cementing relationships and asking for referrals.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?