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Lawyers are extremely busy people. The legal field is demanding and stressful, with much at stake in every matter. In addition to solving clients' most challenging problems, lawyers face increasing billing expectations while trying to balance pro bono initiatives, continuing education requirements, leadership commitments and more. In light of this juggling act, it's understandable that a lawyer's public relations efforts may fall to the bottom of the priority list.
Most lawyers agree that PR is essential in today's competitive arena — it plays an invaluable role in helping to establish credibility, develop relationships and generate business — yet many struggle to find the time or consider PR to be daunting altogether.
Thankfully, there are straightforward and painless ways for lawyers to weave PR activities into their normal routines. Here are some tried-and-true tips that can pave the way for PR success and make it less intimidating for attorneys.
PR for lawyers doesn't need to be complicated, overwhelming or time-consuming. It usually boils down to some planning and preparation, savvy marketing personnel, smart use of resources, teamwork and an awareness of the many different PR opportunities that are available. The media consider lawyers to be a valuable resource, since attorneys and firms can offer intelligent, respected perspectives on some of today's hottest news topics.
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