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'Digital Dive:' How to Use Reverse SEO to Suppress Negative Content in Search Engines
Have you ever discovered negative and possibly untruthful statements about your law firm online that did not present you in the most favorable light? These statements may have also been prominently displayed in the top positions of the Google search engine results pages (SERPs).
If the answer is yes, then you may want to learn more about reverse SEO, which helps suppress negative publicity by outranking it with other positive content.
What Is Reverse SEO and When Is It Useful
Reverse SEO is part of a firm's online reputation management strategy that suppresses negative content such as bad service reviews in search engines so that potential clients and partner companies will have difficulty finding it.
For example, let's say you are a tax attorney based in New York City. This is a competitive environment and to gain higher visibility you created profiles on Yelp, Avvo, Justia and FindLaw. After years of helping your clients navigate the challenging tax issues, suddenly there is John, whom, for whatever reason, is dissatisfied with the service you provided him.
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