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Three Simple Steps of Marketing Mentoring
As experienced marketers, we can help coach newer attorneys in their marketing pursuits through mentoring. We can guide mentees through the process of understanding their strengths as they relate to marketing efforts, identifying targets and their interests and making a plan. With the right assistance, newer attorneys can find ways to market that they actually enjoy and are, therefore, more likely to do. And, it doesn't need to be complicated.
Attorneys who are newer to the profession are constantly learning more about their chosen areas of practice. They are also learning how to prioritize tasks when everything is an immediate priority, how to impress their multiple superiors, how to work with internal and external teams, how to bill their work, how to use various new software, how to complete expense reimbursement requests and how employee benefits work. While some people are natural marketers, many new attorneys are uncomfortable in connection with marketing and business development. Given their discomfort and competing priorities, marketing tasks can easily end up at the bottom of their to-do lists, forever.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.