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Three Simple Steps of Marketing Mentoring
As experienced marketers, we can help coach newer attorneys in their marketing pursuits through mentoring. We can guide mentees through the process of understanding their strengths as they relate to marketing efforts, identifying targets and their interests and making a plan. With the right assistance, newer attorneys can find ways to market that they actually enjoy and are, therefore, more likely to do. And, it doesn't need to be complicated.
Attorneys who are newer to the profession are constantly learning more about their chosen areas of practice. They are also learning how to prioritize tasks when everything is an immediate priority, how to impress their multiple superiors, how to work with internal and external teams, how to bill their work, how to use various new software, how to complete expense reimbursement requests and how employee benefits work. While some people are natural marketers, many new attorneys are uncomfortable in connection with marketing and business development. Given their discomfort and competing priorities, marketing tasks can easily end up at the bottom of their to-do lists, forever.
To many newer attorneys, marketing seems like a job duty for which they did not sign up. They became lawyers to practice law, not to sell themselves to potential clients or schmooze with existing ones. We know attorneys need to participate in marketing to ensure continuity of business, good client relations and strengthen overall trust between clients and attorneys.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?