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Farewell, For Now: I'm Cheering You On!
As this is my last issue as Editor of Marketing the Law Firm (MLF), I would like to share some thoughts on legal marketing, the role of CMOs and the future of law firms.
In nearly 30 years as a legal marketing professional, I have seen firsthand so many changes and developments in law firms' perception and treatment of business development and marketing as a business practice. When I began in 1991 at Saul Ewing, we were not permitted to even utter the word “marketing” but rather “client development.” Now, there are highly trained sales professionals working for some of the largest firms, globally. Keep looking and moving forward.
Below are a few takeaways that I trust will be uplifting as you continue to pave your professional journey in legal marketing.
What Got You Here Will Not Take You There
As much as most of us are creatures of habit, the legal services landscape does not allow for it any more. CMOs are change makers, tasked with herding cats (i.e., our lawyers) toward innovation. It can be a heavy lift.
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