Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
As business development, marketing and client service teams assume a much more central role in law firms, there is a time grab that happens for those attorneys who want to expand their book of business or maximize their thought leadership. With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.
While not too time consuming, it is critical that lawyers not rest their efforts after their article is published, the presentation ends or the webinar closes. These five tips below will help lawyers reshape their thoughts as they pursue additional marketing visibility.
While we as business development professionals would love to say that every piece of external outreach works magic, the truth is that consistent follow up is imperative. Whether they engage in publishing articles or speaking on webinars, podcasts, speaking engagements, follow up and repetition are necessary to move the needle on developing their personal brand and to attract potential clients.
Action step: Share the content with colleagues in your firm, clients and post on LinkedIn. The law of averages sharply increases when multiple people are aware of and sharing lawyers' content.
We live in a data heavy society, so it should be no surprise that with the right analytical tools, legal marketers can be extremely focused and strategic in their business development efforts. As I like to say, gone are the days of putting content in a bottle and throwing it into the ocean, hoping someone responds.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?