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Marketing Tech: Why Should Marketers Care About the Blockchain?

By Deborah Dobson
March 01, 2019

 

Technology is playing an ever-increasing role in our lives, personally and professionally. For instance, some of the most popular holiday gifts included smart speakers, smart TVs and mini-drones. New technologies are introduced at an ever-increasing rate.

As a legal marketing technologist, I feel it is my responsibility to help my firm and my attorneys to keep an eye on and become knowledgeable on emerging technologies and the potential impact on the legal services industry and other industries as well. This knowledge can also help to identify potential business opportunities for the firm. One of the emerging technologies that has caught my eye is blockchain.

What Is Blockchain Technology?

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” —Don & Alex Tapscott, authors Blockchain Revolution (2016)

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