As a profession, legal marketing is still in its infancy. In fact, words like sales, marketing and business development were virtually shunned as nonsense and "ambulance chasing" just a decade ago.
5 Ways to Optimize the Attorney-Marketing Relationship
With an increase in partner laterals, the advent of increasingly sophisticated procurement teams, greater transparency into pricing models, and more law firm mergers every year, the dynamics have certainly shifted. Attorneys can no longer simply wait for their phones to ring and to expect million-dollar books of business by executing and providing superb client service. That ship has sailed, and client expectations have been raised across the board.
By
Mike Mellor
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