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Are Online Reviews Threatening Your Online Reputation?

By Melanie Trudeau
June 01, 2019

An attorney's reputation may be one of the most important factors that clients consider before hiring counsel. In today's world of online reviews, managing your reputation can be challenging. While many online sites allow users to write reviews, the submission of user-generated content usually lacks oversight and requires little (if any) proof of accuracy. Writing anything about anyone is easy and takes no time at all. Negative information online can lead to a serious backlash to your reputation and a damaging impact on your bottom line.

How should you manage online reviews to ensure your reputation and trustworthiness are intact?

Studies show that 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as personal recommendations. See, “Local Consumer Review Study,” BrightLocal.

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