As mentioned in a prior article, I was fortunate to spend the early part of my career in Silicon Valley working for technology companies (See, "Those Were the Days: Lessons from Silicon Valley's Marketing Culture," MLF, July 2018.
Key Ways to Avoid Negative Publicity
Marketing professionals have a responsibility to do their best to protect the brands of their employers. And part of that responsibility means avoiding, limiting or addressing, to the extent possible, any negative or damaging publicity. While there are nuances within each industry that determine what can and can't be done in this effort, there are some universal strategies I think work well.
By
David McCann
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