Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Don't Be Content with No Content Strategy: A Law Firm Content Strategy Primer
Articles. Blog posts. Client alerts. White papers. Thought leadership. Lawyers and law firms pump out an incredible amount of content. And somewhat rightly so — as lawyers, from their early days in law school, are taught to analyze situations in writing and then solve the legal issues the situations present in writing. And clients do read (and appreciate) good, useable content written by lawyers. According to Greentarget's 2018 State of Digital & Content Marketing Survey, 71% of in-house counsel say that "utility/usefulness" are the main attributes that attract them to law firm content.
While it's great to create a ton of content, without any kind of plan or guide, your content (and messaging) is all over the map (no pun intended). In order for your content to have real impact and to effectively support your firm's business development goals and objectives, you need to have a "content strategy."
So what exactly is a content strategy? Lauren Reed, editorial services manager at iQ 360, a communications firm that works with professional services, says content strategy is "your business's approach to creating and distributing content for your target audience." In other words, content strategy is how you share your knowledge and experience in a way that is palatable, consumable and useful to your clients and potential clients.
Some Stats
- According to the Content Marketing Institute, 65% of the most successful content marketers have a documented content strategy. Unsurprisingly, 86% of the least successful content marketers have no written strategy in place.
- Regarding the value of social media platforms for content distribution, 75% of law firms cited LinkedIn as having the most value, with Facebook coming in a very distant second at 15% (The Law Firm Digital Marketing Survey, conducted by the Legal Marketing Association and Good2BSocial)
- Just one in four law firms has a documented content strategy (Greentarget's 2019 State of Digital & Content Marketing Survey)
Getting Started
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.