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Marketing Innovative Law Firms

By Vivian Hood
October 01, 2019

"Business has only two functions — marketing and innovation." ~ Milan Kundera

Law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategy, and leadership, and need inspiring marketing to develop meaningful campaigns that resonate with their audiences.

Chris Cartrett, Executive Vice President of technology solutions provider Aderant, wrote in his article about big ideas in law firm innovation: "The firms that are most successful at adopting new ways of doing things are those with leaders that take innovation seriously. Change and innovation must come from the top with leaders that are actively involved."

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