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Digital Dive: New Report Reveals Opportunities for Improvement on Digital Marketing Strategy for Law Firms

By Jamie Diaferia and Jennifer Johnson Scalzi
December 01, 2019

 

For those of us who have devoted more years in legal marketing than we'd care to admit, it's heartening to see the field receiving the recognition it deserves. The demand for top talent has never been higher and marketing plans are getting more attention from firm management.

It's no secret why marketing has become more urgent and important in the legal industry. During the past decade that followed the last recession, growth in demand for law firm services has been relatively stagnant (see, "2019 Report on the State of the Legal Market," by Georgetown Law and Thomson Reuters).

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