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How to Write Digital Content that Gets Read
With over 1.7 billion websites on the Internet, you might say we have a content clutter issue. Adding to the pile should be done strategically, with creativity and careful consideration of how to write digital content. Members of the legal community often write in a style they learned in law school, which may not be the best way to write online content.
This article provides a step-by-step guide for attorneys and legal professionals to follow when writing blogs, articles, legal alerts, white papers and other online content.
The Planning Stage
Who is your audience?
Before deciding on topic selection and content type, take a few moments to think about your audience:
- Who is the ideal client/audience that you want to read your content?
- Why is the subject matter important to this audience at this time?
- Will the piece directly address a concern or issue that the reader is likely to have?
What information does your audience need right now?
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