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Match Your Business Development Plan With Your Personality
I have been privileged to work with many lawyers to discuss, strategize and implement their business development plans, and I've learned that the first hurdle is often to overcome false perceptions about marketing.
In addition, I've learned that many attorneys have incorporated tactics and initiatives into their business development plans that do not match their personalities, attitudes, experiences and — worst of all — areas of interest or practice. Take, for example, the dreaded networking event. Just the word "networking" conjures visions of awkward small talk or being left standing alone in a corner. Yet, so many times, I see lawyers who still incorporate "networking" into their plans. While growing your network is just one component of your plan (and it is important), the way you do it doesn't have to be difficult or painful. You shouldn't force yourself into situations that make you uncomfortable, and you don't have to become someone you're not to be successful at networking and marketing.
Bottom line: When plans and activities are a bad fit for an individual, they cause undue stress that leads to procrastination, which results in an ineffective marketing and business development plan. It is critical that lawyers determine strategies that match their skills, personalities, and perceptions and experiences.
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