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Benjamin Franklin will never know this, but he gave us the only social media strategy we need: "Either write something worth reading or do something worth writing."
Said another way, produce content that will be interesting for other people. What Mr. Franklin didn't know, back when he was printing newspapers, is that we'd all eventually have the ability to share whatever we'd like with the public, whenever we want. No longer are we limited by gatekeepers or those who might prevent us from being heard.
This is both a good and bad thing, of course. Newspapers & magazines have editors, TV shows and movies have producers, and social media has, well, nothing in the middle. Open a social media app on your phone, take a picture or type some words, tap the "post" button, and an irreversible process starts.
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