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How to Make Paid Digital Effective for Post-COVID-19 Law Firm Marketing
Between pay freezes, furloughs and layoffs, and shrinking cash flow, law firms have not been immune to the severe impacts of COVID-19. However, these challenges inspired innovation and creativity as firms quickly pivoted their marketing strategies to ensure they stay top of mind with clients and prospects. Zoom webinars, thought leadership videos and unique content have filled the void left by canceled dinners, flights and conferences.
After spending the last six to eight weeks in COVID-crisis mode, most firms are now eyeing a move toward business recovery as offices reopen, travel resumes and even socially distanced, in-person meetings start to take place. This means that it is also now time for law firms to reevaluate their marketing strategies to ensure they are aligned to support business goals in this new climate.
One overlooked area that law firms should consider adding to their marketing arsenal is digital paid media. Yes, that is a type of advertising. While plaintiffs firms have traditionally embraced all forms of advertising, corporate law firms have been leery to have their brands associated with "aggressive" sales tactics and preferred the more passive path of networking, content marketing and referrals. But smart paid media doesn't have to push you outside your comfort zone and it's impossible to ignore the easy tracking, measurable results and leads that paid digital delivers.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?