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How to Make Paid Digital Effective for Post-COVID-19 Law Firm Marketing
Between pay freezes, furloughs and layoffs, and shrinking cash flow, law firms have not been immune to the severe impacts of COVID-19. However, these challenges inspired innovation and creativity as firms quickly pivoted their marketing strategies to ensure they stay top of mind with clients and prospects. Zoom webinars, thought leadership videos and unique content have filled the void left by canceled dinners, flights and conferences.
After spending the last six to eight weeks in COVID-crisis mode, most firms are now eyeing a move toward business recovery as offices reopen, travel resumes and even socially distanced, in-person meetings start to take place. This means that it is also now time for law firms to reevaluate their marketing strategies to ensure they are aligned to support business goals in this new climate.
One overlooked area that law firms should consider adding to their marketing arsenal is digital paid media. Yes, that is a type of advertising. While plaintiffs firms have traditionally embraced all forms of advertising, corporate law firms have been leery to have their brands associated with "aggressive" sales tactics and preferred the more passive path of networking, content marketing and referrals. But smart paid media doesn't have to push you outside your comfort zone and it's impossible to ignore the easy tracking, measurable results and leads that paid digital delivers.
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'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
Strategy vs. Tactics: Two Sides of a Difficult Coin
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Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.