Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Between pay freezes, furloughs and layoffs, and shrinking cash flow, law firms have not been immune to the severe impacts of COVID-19. However, these challenges inspired innovation and creativity as firms quickly pivoted their marketing strategies to ensure they stay top of mind with clients and prospects. Zoom webinars, thought leadership videos and unique content have filled the void left by canceled dinners, flights and conferences.
After spending the last six to eight weeks in COVID-crisis mode, most firms are now eyeing a move toward business recovery as offices reopen, travel resumes and even socially distanced, in-person meetings start to take place. This means that it is also now time for law firms to reevaluate their marketing strategies to ensure they are aligned to support business goals in this new climate.
One overlooked area that law firms should consider adding to their marketing arsenal is digital paid media. Yes, that is a type of advertising. While plaintiffs firms have traditionally embraced all forms of advertising, corporate law firms have been leery to have their brands associated with "aggressive" sales tactics and preferred the more passive path of networking, content marketing and referrals. But smart paid media doesn't have to push you outside your comfort zone and it's impossible to ignore the easy tracking, measurable results and leads that paid digital delivers.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?