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Lean In to Business Development with Video
Eighty percent of people would prefer watching a video than reading text on a website. Let that fact sink in for a moment.
During the 30 years, I've advised law firms on business development, video has emerged as a real game-changer. Chief Marketing Officers need to lean in to video now with the decline in face-to-face meetings, mano-a-mano networking at events and speeches before in-person audiences, thanks to the pandemic.
Consider that:
|- YouTube is the world's second-largest search engine. (Search Engine Journal)
- Half of YouTube users visit the site daily. (Pew Research Center)
- This year, online video will account for 79% of internet traffic. (Cisco)
The vast majority of marketers have adopted online content marketing to promote their firms online, and video is the essential element of this approach. Videos are how people get to know, trust, and like you. After seeing a video, ideal clients feel they've met you.
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