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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Lean In to Business Development with Video

By Larry Bodine
October 01, 2020

Eighty percent of people would prefer watching a video than reading text on a website. Let that fact sink in for a moment.

During the 30 years, I've advised law firms on business development, video has emerged as a real game-changer. Chief Marketing Officers need to lean in to video now with the decline in face-to-face meetings, mano-a-mano networking at events and speeches before in-person audiences, thanks to the pandemic.

Consider that:

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The vast majority of marketers have adopted online content marketing to promote their firms online, and video is the essential element of this approach. Videos are how people get to know, trust, and like you. After seeing a video, ideal clients feel they've met you.

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