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It's safe to say that even if law firm marketers are familiar with Reddit, a very small percentage of lawyers are. But Reddit can be a valuable tool to market attorneys and law firms.
Before we get into details as to what Reddit actually is, if you've never heard of it before, a great way to think about Reddit is to imagine it as a huge supermarket. It is that fantasy supermarket you've always dreamed of, stocked with every food you can possibly imagine.
In the supermarket that is Reddit, you can wander the aisles to your heart's content. These aisles are known as subreddits, and to drive home that point of how massive Reddit is, there are close to 140,000 aisles. Now that's a supermarket!
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