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Business Development: When the Road Is Bending
2020 and 2021 have not just been bends in your business development road — it has been more like the road has been placed on top of a roller coaster where you cannot see what the next curve holds.
These years are revolutionizing how we conduct business — and even what the near future looks like is unknown. Some attorneys are waiting for these years to be over so we can back to "normal." But 2019 is gone and is not coming back.
We all know that business and business development will be different, and we are not sure how. And we struggle to create and execute business development in 2021 and 2022 — even though we need to. So what can you do? This article discusses the trends that lawyers and firms should be tracking and how they should plan and execute when the future is murky.
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