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Following the Winding Business Development Road
2020 and 2021 have not just been bends in your business development road — it has been more like the road has been placed on top of a roller coaster where you cannot see what the next hill or curve holds.
These years are revolutionizing how we conduct business — and what the near future even looks like is unknown. Some attorneys are waiting for these years to be over so we can back to "normal." But 2019 is gone and is not coming back.
We all know that business and business development will be different, and we are not sure how. This article discusses the trends that lawyers and firms should be tracking and how they should plan and execute when the future is murky.
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