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Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential.
No matter their area of practice, consumer-focused attorneys cannot afford to ignore marketing to Hispanic Americans. This article explores practical insights for law firms that want to serve this rapidly expanding market.
Even in border states with a long-standing Hispanic population, many attorneys tend to overlook the importance of reaching today's Latinx community. Given that the Spanish-speaking market carries substantial buying power and is one of the fastest-growing consumer segments in the U.S. (see, "Six Facts About the Hispanic Market That May Surprise You," Forbes), relevant marketing tactics targeting this demographic will help attorneys expand their client base, both now and in the future.
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With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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